The Requirement

The World Utilities Congress, hosted by TAQA, is a paramount platform to explore the latest products, innovations, and technological advancements across the global power and utility landscape. It brings together water and power leaders to provide insights on building resilient low carbon business models with agile automated digital operations.

Emirates Nuclear Energy Corporation was a sponsor at WUC and had a 405 sqm stand at ADNEC. They wanted a partner to completely take over every bit of the tasks, in all aspects, and make this event a huge success.

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The Solution

Flagship Events was appointed to spearhead the project right from ideation to planning to booth design, booth build-up, setup, activation, execution, catering, and complete event management.

Keeping in mind ENEC’s brand personality, we provided a sprawling atrium that was interactive and looked visually futuristic. 

The complete exhibit strategically accommodated the reception area, presentation area, dedicated activation area, private meeting room, majlis, and multiple functional seating areas in the total booth space.

Right from the choice of building materials, flooring, lighting placement, live installations, the technology used, and multiple LED screens, everything gave a magnificent and high-tech appeal to the booth.

Stimulating activations included

• We created a dedicated area with fully rotating VR chairs and VR headsets for people to sit and experience ENEC’s Barakah nuclear power plant’s Virtual Reality tour. 

• For better engaging and unparalleled participation, we provided a Robotic arm for an interactive gaming experience which was intriguing and drew huge attraction from the crowd.

Our project manager along with the crew was present throughout to support the ENEC team with any logistical and technical support during the setup and event operation.

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The Outcome

Having a spectacular booth design and including high-tech activations, ENEC made a mighty impression at the event and commanded the attention of all the attendees.

The Head of Events said, “ENEC made the right choice to continue working with the same events and exhibit company for the fifth year. What set Flagship Events apart is the ability to work on tight deadlines and the ability to be creative. The team jumped at every opportunity to come up with creative solutions.”