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Dubai City first branding project

The first ever visual brand identity to be developed and communicated locally and internationally, the brand simply tells the audience that Dubai as a hub in the region is like the heart to the body illustrated in Arabic Calligraphy to stick the brand on top of the mind.
Client: Dubai Tourism and Commerce Marketing
Market: International

Etisalat Loyalty program

Communicating the loyalty program to the general public of UAE using BTL and ATL and digital marketing..
Client: Etisalat
Market: United Arab Emirates


Mohammed Bin Rashid Foundation campaign design and management 


Creative communication for Dubai Electricity and Water Authority


Philips Middle East brand localization, retail experience and BTL campaign


Middle East branding and creative advertising campaigns