Bespoke Exhibition Stand for Ministry of Education
Bespoke Exhibition Stand for Ministry of Education, KSA at Global Education Supplies & Solutions (GESS), Dubai World Trade Centre
The Requirement
Global Education and Supplies (GESS) is the Middle East’s leading education conference and exhibition. It offers three days of interactive workshops, educational product innovations, and inspirational talks with industry leaders on ways to enhance practical teaching methods.
It showcased more than 100 speakers and 550 exhibitors from 40 countries, where visitors from over 92 countries get the opportunity to interact with brands, network, exchange knowledge, and work in tandem towards improving the future of education within the region.
To participate in GESS, the Ministry of Education from the Kingdom of Saudi Arabia needed an engaging exhibition stand in Dubai that would live up to its reputation and help them achieve its marketing & networking goal.
The Solution –
After much market research, they decided to give this responsibility to Flagship Events to produce the exhibition stand in the UAE for them.
We created a massive 529 sq meters exhibition booth for MOE, KSA, open from all sides using high-quality construction material resulting in the premium look and feel of the overall exhibition stand.
We utilized the space by having appropriate sections for different purposes and making it look cohesive by thoroughly following the brand guidelines.
We created a spacious and cozy open seating arrangement in the middle of the booth for effective user engagement. We also had dedicated interactive areas for visitors at various touch points.
The VIP lounge was designed to provide comfort and privacy to the VIP visitors. The outer glass walls had frosted vinyl patterns and LED strips for more elegance.
The reception gave a warm and welcoming feel, and we ensured enough storage with shelves and lockable cabinets. In addition, we made all provisions for internet, fax line, a/v, and lighting seamlessly.
An extensive 360-degree rigging was placed over the expo booth for instant brand attention. This banner was complimented with walls embellished with circular pelmet and graphics to hold LED screens.
We also created dual-sided table units to hold interactive touch screens.
The Result –
The client was genuinely happy as the overall attendee feedback was positive. The whole setup looked grand yet cohesive, following the proper brand guidelines. The big size grabbed the visitor’s attention even from a distance and left an everlasting impression, resulting in a large visitor turnout.
The Flagship Event team’s seamless execution resulted in the client having the entire trade fair engaging with multiple sponsors and stakeholders.